A unique online learning experience for aspiring entrepreneurs, creatives & dreamers

Express your interest for the next program starting early 2021

At the intersection of design, entrepreneurship and spirituality is a profound opportunity for personal and professional growth.

Launching in 2020, over 100 people from more than 20 countries have participated in the program, inspiring their journeys towards aligning spiritual aspirations with meaningful, enriching work. Themes and topics include:

1. Embracing Design

  • Understand the role and potential of design in our world during uncertain times
  • Reframe personal goals, community and global problems as design challenges
  • Discover and embrace Design Thinking as a transformational mindset

2. Design With Heart

  • Align deep inner purpose and spiritual aspirations with meaningful work
  • Redefine success to consider spiritual & life goals beyond commercial outcomes
  • Envisioning your journey ahead with engaging, interactive learning activities

3. Walking the Path

  • Embrace creative & spiritual practises for fostering & maintaining energy
  • Learn practical tools developed by Peter over years of personal experience
  • Design your personal Life Mosaic at the intersection of design & spirituality.

4. Finding the Way

  • Feel inspired by successful startup founders & established creative leaders
  • Experience entrepreneurship as a transformative, not transactional journey
  • Learn ways to overcome tribulations and setbacks on the road towards success

5. Illuminating the Road

  • Connect with inspiring, like-hearted people across the globe
  • Build a tribe and community to share and enrich your vision
  • Share in discussions with companions seeking purpose and balance

Take the Course Tour

Watch the Course Tour Video as Peter gives a guided tour through the content, lesson objectives and what you can expect from completing this course.  

Watch Intro Video

Hear from past students

Student Testimonials

Hedeel Mahdi-King

This course isn’t just for those in the creative field. I would recommend it to anyone who is looking to explore the intersection between work & spirituality. The tools and reflections Peter shared really breathe new life into the concept of work & how work, approached the right way, can grow us spiritually and professionally.

Khalil Bheekoo

The best thing about this course is the coming together of content and a community of people that are looking to improve not only from an entrepreneurial perspective but also from a spiritual perspective.


The class was fabulous! It was very refreshing and comforting to discuss design and entrepreneurship in a spiritual context! It is what my heart had been craving for a long time. Thank you!

Fahim Karim

I’ve found it very beneficial because it helped me centre my thoughts, and also having Peter as a guide was really the most important part of this journey.

Be Inspired

The course will help you reimagine and redesign your personal & professional journey

Your time to shine

Align your spiritual aspirations with meaningful work using practical steps & professional design tools

Frequently Asked Questions

  • What is an online masterclass?

    Celebrated designer Peter Gould invites you to join a select group of learners for a unique 5-week online course. He will share experiences and insights based on two decades of running a global design firm.

  • What is the course about?

    The Heart of Design introduces a powerful mindset shift at the intersection of spirituality, design & entrepreneurship. The course features a unique combination of inspiring spiritual wisdoms, practical professional design planning tools and entrepreneurial concepts. It is intended to cultivate your journey towards aligning spiritual aspirations with meaningful, enriching work.

  • Who is the The Heart of Design for?

    The course is designed for anyone seeking to enrich their professional and personal journey. It is intended to be a welcoming, inclusive learning experience for: Aspiring or established startup founders Students, professionals & business owners, stay-at-home parents, and more. No prior experience is needed. You do not need to consider yourself a ‘creative’ - everyone is welcome!

  • What time and where will the course be run?

    All registered learners will receive an email detailing weekly interactive sessions. They will be run on a private link for live discussion at a set time 8pm - 930pm AEST (Sydney, Australia). For those registered who cannot attend the live sessions, recordings will be made available. All learners receive exclusive access to an online discussion channel designed specifically to support this course. We look forward to chatting with you there!

  • Will I receive a certificate of completion?

    Yes! This will make your LinkedIn profile even more beautiful :)

  • Who will I be learning with?

    You will share this unique learning journey with a group of globally and professionally diverse individuals. Learners will enjoy fun, weekly interactive live class sessions and participate in a range of optional coursework tasks.

  • How much time do I need to complete the course?

    The learning journey is very flexible and designed to suit a wide range of participants. Learners are expected to join the live weekly session (or watch the recording), plus 1-2hrs of weekly activities. A range of activities, resources and tools are introduced throughout the course, allowing dedicated learners a wealth of beneficial experiences.

  • Can I access the content after completion?

    Yes, once the 5 week period is complete, learners will have ongoing access to the course content.

About the Instructor

Peter Gould

Peter is the founder and CDO of Gould Studio: a global design team creating brands & products with purpose and strategic creative experiences. Recent highlights include the Salam Sisters brand inspired by his two daughters. Clients have included United Nations, Etihad Airways, Dubai Culture and a diverse portfolio from senior government projects to $100m startups. Peter’s personal spiritual journey has been a major influence on his creative work. His contributions have resulted in global recognition including a major award from the UAE Prime Minister & being appointed an Australia for UNHCR Ambassador. He is a recipient of the Stanford Certificate of Innovation & Entrepreneurship and has lectured Design Thinking at the University of Technology Sydney. Peter regularly teaches design workshops to audiences ranging from senior levels of government to classrooms over the globe.