Peter Gould leads a strategic design team based in Sydney, Dubai & Jakarta. Gould Studio advocates for a Heart-Centered approach to design, resulting in meaningful brands and creative projects for holistic positive change. Over nearly 20 years, his clients have included the United Nations, Etihad Airways, Dubai Culture and a diverse portfolio from senior government projects to $100m startups. Peter’s personal spiritual journey has been a major influence on his creative work. A recent example includes the 'Salam Sisters’ brand, inspired by his two daughters, that encourages young girls to dream big. His contributions have resulted in global recognition including a major award from the UAE Prime Minister. Peter’s vision is to encourage a Heart-Centered Design movement that enriches humanity with deeper cross-cultural understanding and spiritually-inspired design.